Custom display boxes that sell from the counter.
Counter-top displays, PDQ trays and shipper displays that arrive at the store packed with product, open in seconds and give your brand a dedicated spot by the register.
- Header cards that carry the message
- Ship flat or pre-packed
- Sized to your product and the counter
- Minimum
- 50 units
- or paperboard
- Corrugated
- Shelf-ready
- PDQ
- Style
- Tray + header
- Board
- E-flute, white
- Holds
- 12 cartons
- CMYK, gloss
Counter, PDQ or floor display?
| Format | nWhat it is | nTypical use | n
|---|---|---|
| Counter-top display | nA tray with a printed back header that stands by the till | nLip balms, minis, snacks, impulse items | n
| PDQ tray (u201cpretty darn quicku201d) | nA low-sided tray that goes straight onto the shelf | nGrocery, pharmacy and big-box shelf launches | n
| Shipper display | nA shipping case that converts into a display by tearing off the top | nRetailers that want minimal handling | n
| Floor display | nA free-standing multi-shelf unit | nPromotions and seasonal end caps | n
Floor displays are a larger project; this page focuses on counter and PDQ formats.
Display box specifications.
| Formats | Counter-top, PDQ trays, tear-away shipper displays, display-lid cartons |
|---|---|
| Board | E- or B-flute corrugated for weight; 20u201324pt SBS for light products |
| Header | Integrated or separate header card, 4u201310 in above the tray |
| Capacity | Planned around your unit carton size u2014 commonly 6, 12, 24 or 36 units |
| CMYK + Pantone; gloss or matte coatings | |
| Assembly | Ships flat with simple fold-and-lock assembly, or pre-packed with product |
What makes a counter display sell.
Store staff give a counter display a few square inches and about five seconds of attention when they set it up. Design for both the shopper and the staff:
n- n
- The header does the selling. One line, big type: what it is and why to pick it up now. Shoppers read headers from a meter away. n
- Front lip height. Low enough to see the product, high enough to stop units sliding out u2014 usually a third to half the product height. n
- Fill from the back. A slight forward tilt or step keeps products visible as the display empties. n
- Easy setup. If it takes more than a minute to assemble, it may never come out of the stockroom. n
- Retailer rules. Larger chains have size and material requirements for displays u2014 share any spec sheets you receive. n
Display box formats.
- n
- Counter display (PDQ): a tray with a tall printed header, holding small items at the till. n
- Tear-away display: ships as a closed carton, then the top perforates away to become a tray. n
- Shelf-ready tray: a low tray that sits on a shelf and is restocked as a unit. n
- Floor display: larger corrugated units for stores u2014 quoted as custom projects. n
Retailers may have size limits for counter displays; check the vendor guide before designing.
Frequently asked questions
What is a PDQ display?
A PDQ (u201cpretty darn quicku201d) display is a low tray that holds product and goes straight onto a shelf or counter, so stores can stock it quickly with minimal handling.
Can display boxes ship with product inside?
Yes. Shipper displays are designed to travel packed and convert into a display at the store, usually by tearing off a perforated lid.
How many units should a counter display hold?
Usually 6u201324, depending on product size and how fast it sells. Retailers prefer displays they will sell through before they look empty.
Do you make floor displays?
Counter and PDQ displays are our core range. For floor displays, contact us with your requirements.
Can the header card be removable?
Yes, headers can be integrated into the back panel or supplied as a separate slot-in card.
How many products should a counter display hold?
Commonly 6u201324 units, depending on product size and how often the store restocks.
Get your product next to the till.
Send the unit carton size, how many units per display and the store type. Weu2019ll design the display.